Client: NESCAFÉ
Team: 17 TO BUN BO (Đinh Lê Chí Linh - Dương Hoàng Thanh Thủy - Nguyễn Lương Phú)
Time: November - 2022
MARKETING CHALLENGERS SEASON 11
HIDDEN SPARK IN THE UNCHARTED
We came up with an IMC Proposal for NESCAFÉ Barista range:
1. The Strategic Approach to re-connect emotionally & offer beyond product with our target consumers - the coffee explorers (tap into their “Me Time” moments at home)
2. IMC Plan (digital focus) for 3-month campaign to gain back 2% Penetration of our target consumers
Budget: 5 billion VND
1. The Strategic Approach to re-connect emotionally & offer beyond product with our target consumers - the coffee explorers (tap into their “Me Time” moments at home)
2. IMC Plan (digital focus) for 3-month campaign to gain back 2% Penetration of our target consumers
Budget: 5 billion VND
